We are thrilled to announce that Nova Insurance has become the principal new stand sponsor at Hashtag United Football Club, and at what a moment to join them. This season marks an historic milestone for the club as they make the long awaited move to their new permanent home at the Techsoc.com Stadium in Barkingside, Essex.
For a club that spent a decade ground sharing across Essex and London, finally putting down roots in a real home ground is a huge deal. We are proud to be right there alongside them as they write this new chapter.
Key Highlights
- Nova Insurance is the principal new stand sponsor.
- Hashtag United’s new permanent home is the Techsoc.com Stadium.
- Ground in Barkingside, just off the Central Line.
- Youth setup with more than 500 young players.
01 Who Are Hashtag United?
If you have not come across Hashtag United before, you are in for a treat. Founded in 2016 by YouTube creator and football obsessive Spencer Owen (Spencer FC), the club was built from a community of fans online and grew into one of the most talked about clubs in non league football. Their motto, Making Football Fun Again, captures everything about what they stand for: accessibility, entertainment, and a genuine connection between the club and its supporters.
Today, Hashtag United field a men’s first team, a women’s team competing in the FA Women’s National League, and an Allstars side. Their fanbase spans millions of followers online, and their matchdays have a buzz that many clubs three divisions higher would envy.
02 The Numbers Behind the Club
A quick snapshot of the scale and reach that make Hashtag United such a compelling club to be associated with.
2016
3,000
3 Teams
500+
50+
30 Years
03 A New Home, A New Stand
The Techsoc.com Stadium in Barkingside is the club’s most permanent base yet, a proper, well connected ground just a short walk from Barkingside station on the Central Line. The move brings the club back to its London and Essex roots and gives fans and content creators alike a reliable matchday destination.
The new stand is a centrepiece of that ambition. It is where fans will gather, where the atmosphere will be made, and where the stories of this next era will unfold. Nova Insurance is proud to have our name attached to it, not just as a logo on a board, but as a genuine partner investing in the growth of this remarkable club.
This is not just a sponsorship, it is a shared belief that community, ambition, and doing things the right way matters. That is what Hashtag United stands for, and it is what Nova Insurance has stood for since 1995.
04 Why This Partnership Makes Sense
Nova Insurance has been based in Essex for over 30 years, and so has our heart. We have spent three decades helping local businesses, tradesmen, landlords, and families get the right cover. Real people who work hard and need an insurer they can actually talk to. Hashtag United have built something very similar: a club that feels genuinely close to the people who follow it.
Both of us know what it means to be rooted in this corner of the country. And both of us know that when something is built on integrity and hard work, it tends to last.
We are excited to be visible at the ground all season, come and say hello if you are heading to Barkingside for a match. Whether you are a die hard Tags fan or just curious what all the fuss is about, it is well worth a visit. Tickets are famously among the cheapest in non league football, and the atmosphere punches well above its weight.
05 A Club Rooted in the Community
What makes Hashtag United more than just a football club is what happens long before players pull on the first team shirt. Hashtag United Youth FC, based at Forest Glade Sports Ground in Billericay, is one of the most impressive grassroots setups in Essex, running over 50 teams with more than 500 young players involved across boys’ and girls’ football.
From the youngest Little Tags sessions for toddlers finding their feet, through Girls Wildcats, mini soccer sides from U7 upwards, and a full programme of boys’ and girls’ teams all the way to U18s, the club is developing the next generation at every level. They even run Hashtag Inclusive United, a dedicated team for players with disabilities, reflecting a genuine commitment to making football accessible to everyone.
That is over 500 kids in Essex and London who are part of this club’s story, and that is something we are genuinely proud to be connected to. At Nova Insurance, we have spent 30 years protecting the things that matter most to families and businesses in this part of the country. Being associated with a club investing so much in young people feels like exactly the right fit.
Hashtag Inclusive United provides a dedicated space in the club for players with disabilities, making football accessible to everyone in the community.
06 Find Out More
For tickets and match information, head to hashtagunited.co.uk. And if this partnership has got you thinking about your own insurance needs, whether it is cover for your business, your car, your property, or your van, we are always happy to help.
Partnership in a Nutshell
- Nova Insurance is the principal new stand sponsor at Hashtag United’s Techsoc.com Stadium.
- The stadium is the club’s first true permanent home after a decade of ground sharing.
- Ground is in Barkingside, a short walk from the Central Line.
- Youth programme runs over 50 teams with 500 plus young players from U7 to U18.
- Nova Insurance has been rooted in Essex since 1995, aligned with the club’s community values.
Get a Quote from Nova Insurance
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